Men's health and wellbeing are vital components of a comprehensive workplace wellbeing strategy. This award category highlights individuals who have taken proactive steps to prioritise male health advocacy and have implemented initiatives to support and empower their male employees.

The judging panel for this award category consists of experts in workplace wellbeing, gender equality, and healthcare professionals. They will evaluate each nomination based on the effectiveness, innovation, impact, and sustainability of the initiatives implemented as male health advocates.

The "Male Health Advocate" award not only recognises the winning company but also serves as inspiration for other UK companies to prioritise and advocate for the health and wellbeing of their male employees. By celebrating these exceptional initiatives, the award aims to drive positive change, enhance male health advocacy, and create a supportive environment for men in the workplace.